Transition from Custom Work to Retail |
Starting a wholesale business means you’ve reached the big time and can focus your efforts more on your Business to Business relationships.
Take a few steps back. First, let’s consider a few points on your way to wholesale success.
As you grow your business creating amazing pieces for individual clients, you will find that making one-of-a-kind pieces can take a while to create. Once that item is sold, you have to start all over selling to another customer in order to make that same income again. Repeating the same task over and over to make your sales can be draining.
As time progresses, as much as you may enjoy working directly with your customers, you will find that this may not be your most financially rewarding path. Another option is to move up the supply chain and start distributing your designs to retailers. This will reduce your per item costs, increase volume, and your revenues grow much faster.
Advantages include growing your cash flow and allowing other businesses to take part in marketing your products. They will talk about your products to their customers and spread the word through their own internet marketing activities.
At ArtWorks, our showroom sales staff will prepare your sales kit and focus on stores that sell to your consumers. We will also prepare your line sheets, look book/sales catalog, etc.